Onboarding + trial homepage redesign
IBM • 2026
Hi, I'm Esther
Product Designer
With a background spanning enterprise SaaS, startups, and research, I approach design by breaking complexity down to its core structure, then reconstructing it into something genuinely simple. My work lives in the balance between thoughtful craft, simplicity, and clarity.
Outside of creating digital artifacts, I also enjoy analog crafts. The slower, hands-on process keeps me grounded in the craft, and I bring that back into my digital work.
Experience
IBM – Data & AI
July 2024 — Present
Shipped IBM’s first agentic data integration experience, cutting engineering effort by 60%; redesigned onboarding, cutting time-to-value by 80%; and led post-acquisition StreamSets UX integration.
UX Designer
StreamSets (Software AG)
July 2023 — July 2024
Initiated a UX redesign of the product landing page, increasing pipeline access by 50% and cutting time-to-value by 30%, and built a design system used across product, design, and engineering.
Freelance Designer
Freelance
April 2022 — July 2023
Redesigned a payment mobile app, cutting task completion time by 20%, and designed and built an e-commerce website in Figma and Webflow that centralized marketing and increased engagement.
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